Challange
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
Idea
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football. Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
Impact
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football. Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football. Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
Back HomeFCB x Adidas x Creators
For the release of Adidas’ new “Initiator Pack” of football boots, our content creators forged FC Bayern stars and the three-striped football shoes into rarely seen and highly shareable moments.
Serge Gnabry
Serge has developed into a world-class player – on and off the pitch. We helped him to grow his social media presence and edge his brand profile through holistic communication, highlight activations and strategic partnerships with the likes of DAZN and Common Goal.
DFB
In close cooperation with DFB, we developed value-based strategies and concepts for “DIE MANNSCHAFT”, DFB-Akademie and other sub-brands to help the association and the players making a giant leap in communications and marketing.