Challange
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
Idea
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football. Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
Impact
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football. Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football. Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
Back HomeDFB
In close cooperation with DFB, we developed value-based strategies and concepts for “DIE MANNSCHAFT”, DFB-Akademie and other sub-brands to help the association and the players making a giant leap in communications and marketing.
FCB x Adidas x Creators
For the release of Adidas’ new “Initiator Pack” of football boots, our content creators forged FC Bayern stars and the three-striped football shoes into rarely seen and highly shareable moments.
SAP x FCB
Success is built on many shoulders! With our global campaign, we showed how teamwork at FC Bayern goes beyond the pitch and how SAP SuccessFactors helps the club to stay on top.