SAP x FCB

Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.

From the get-go, we put fans front and center of our strategy for SAP Garden: Starting with #NameGameOn, a campaign that handed the naming right of Munich’s new multi-sports venue to the public, we are now creating the fan experience of the future.

Serge has developed into a world-class player – on and off the pitch. We helped him to grow his social media presence and edge his brand profile through holistic communication, highlight activations and strategic partnerships with the likes of DAZN and Common Goal.