SAP x FCB

Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.

Going into full coop mode with our ecosystem and leveraging communication strategy and content creation, we established RB Leipzig’s eFootball branch as one of the best in the national and international “FIFA” scene.

Starting with a co-innovation case for SAP Sports One, we helped establish SAP as the go-to innovation partner in sports. Today more than 100 clubs and federations use SAP solutions – among them DFB, FC Bayern, TSG Hoffenheim, FC Bayern Basketball and Rhein-Neckar Löwen.