City Football Group
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
FCB x Adidas x Creators
For the release of Adidas’ new “Initiator Pack” of football boots, our content creators forged FC Bayern stars and the three-striped football shoes into rarely seen and highly shareable moments.
FCB x eSports
Through a holistic strategy and content approach, we positioned FC Bayern’s “Pro Evolution Soccer” eFootball team at the top of European competition from the get-go in 2019.