FCB x Adidas x Creators

Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.

For the release of Adidas’ new “Initiator Pack” of football boots, our content creators forged FC Bayern stars and the three-striped football shoes into rarely seen and highly shareable moments.

With our campaign #SavetheJungle, their first-ever eSports activation in Germany, WWF entered Twitch with a Big Bang and made elite gamers and spectators fight side by side against global deforestation.