Serge Gnabry

Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.

With our campaign #SavetheJungle, their first-ever eSports activation in Germany, WWF entered Twitch with a Big Bang and made elite gamers and spectators fight side by side against global deforestation.

From the get-go, we put fans front and center of our strategy for SAP Garden: Starting with #NameGameOn, a campaign that handed the naming right of Munich’s new multi-sports venue to the public, we are now creating the fan experience of the future.