City Football Group
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
FCB x eSports
Through a holistic strategy and content approach, we positioned FC Bayern’s “Pro Evolution Soccer” eFootball team at the top of European competition from the get-go in 2019.
#NameGameOn
From the get-go, we put fans front and center of our strategy for SAP Garden: Starting with #NameGameOn, a campaign that handed the naming right of Munich’s new multi-sports venue to the public, we are now creating the fan experience of the future.