City Football Group
Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.
FCB x eSports
Through a holistic strategy and content approach, we positioned FC Bayern’s “Pro Evolution Soccer” eFootball team at the top of European competition from the get-go in 2019.
SAP x FCB
Success is built on many shoulders! With our global campaign, we showed how teamwork at FC Bayern goes beyond the pitch and how SAP SuccessFactors helps the club to stay on top.