DAZN x Creators

Not all heroes wear capes! Our global campaign #SAPManCityHeroes put fans in the spotlight, who improve people’s lives with the help of football.

Blood, sweat and tears on the macro: Leveraging the vision and sheer will of our creators and the commitment and courage of DAZN, we changed the way you look at sports content.

From the get-go, we put fans front and center of our strategy for SAP Garden: Starting with #NameGameOn, a campaign that handed the naming right of Munich’s new multi-sports venue to the public, we are now creating the fan experience of the future.